SEO (Search Engine Optimization) SEO (Search Engine Optimization) Week 02 Week 01Title1 - Getting Started with the Course: Introduction to the Course2 - Getting Started with the Course: Introduction to the Course Instructor3 - Getting Started with the Course: How is this Course Structured?4 - Getting Started with the Course: Who is this Course for?5 - Introduction to Google & SEO: What is Search? Why is Search so Important?6 - Introduction to Google & SEO: How many Search Engines are there? Which Search Engines are Important?7 - Introduction to Google & SEO: What is Google? Is it only a Search Engine or a Company?8 - Introduction to Google & SEO: History of Google & Bing Search Engines9 - Introduction to Google & SEO: How Google Search Works?10 - Introduction to Google & SEO: What is Search Engine Optimization?11 - Introduction to Google & SEO: What is SEO Ranking Factors?12 - Introduction to Google & SEO: On-page Optimization vs. Off-page Optimization13 - Introduction to Google & SEO: Search vs. Social vs. Digital Marketing14 - Introduction to Google & SEO: White Hat vs. Grey Hat vs. Black Hat SEO15 - Introduction to Google & SEO: Organic SEO vs. SEM16 - Introduction to Google & SEO: How is SEO Profession Different than Development and Design17 - Why Google?: What is Content?18 - Why Google?: What is Google's Mission?19 - Why Google?: Difference between a Search Engine & an Answer Engine? Week 02Title20 - Why Google?: Google's Approach to Search21 - Why Google?: Google Search Page Structure22 - Why Google?: What makes Google the Best Search Engine?23 - SEO in the broader Digital Marketing Sphere: Digital Media & SEO24 - SEO in the broader Digital Marketing Sphere: Difference between Inbound Marketing and Outbound Marketing25 - SEO in the broader Digital Marketing Sphere: How does Search play a role in Successful Inbound Marketing?26 - SEO: Keyword Research - Introduction to Keywords27 - SEO: Keyword Research - Types of Keywords28 - SEO: Keyword Research - What is Keyword Research?29 - SEO: Keyword Research - Google Ads Account for Keyword Planner Tool30 - SEO: Keyword Research - Understanding Google Ads Keyword Planner Tool31 - SEO: Keyword Research - How to Research Keywords with Free Google Ads Keyword Planner?32 - SEO: Keyword Research - Organize your Keyword Research33 - SEO: Keyword Research - Link your Keyword Research with your Business Goals34 - SEO: Keyword Research - Expand the Keyword Research into Synonyms35 - SEO: Keyword Research - Clean up your Data from Duplicates36 - SEO: Keyword Research - Understand the Commerciality of the Keywords37 - SEO: Keyword Research - Shortlist the right Keywords into Groups?38 - SEO: Keyword Research - Try not to Overlap the Keywords Week 03Title39 - SEO: Keyword Research - Keyword Research with some other Free and Paid Tools40 - SEO: Keyword Research - Keyword Research Case Study 141 - SEO: Keyword Research - Keyword Research Case Study 242 - SEO: Keyword Research - Restricted keywords in Google keyword planner tool43 - SEO: Keyword Research - Keyword Research using advanced tools44 - Basics of Creating Content for a Website: Difference between Domain and Hosting45 - Basics of Creating Content for a Website: What is HTML? Why is it Important?46 - Basics of Creating Content for a Website: What is a CMS? Why is it Important?47 - Basics of Creating Content for a Website: Home Page - The most Important Page48 - Basics of Creating Content for a Website: Product & Service Pages - The Money Pages49 - Basics of Creating Content for a Website: About, Contact and Team Pages - Brand Value and Information50 - Basics of Creating Content for a Website: Number of Pages51 - Basics of Creating Content for a Website: Are single page websites good for SEO?52 - Getting started with On-page Optimization in SEO: What is On-page Optimization?53 - Getting started with On-page Optimization in SEO: How Important is On-page Optimization?54 - Getting started with On-page Optimization in SEO: What is Included in On-page Optimization?55 - SEO: On-page Optimization - Page-Level Factors: What are HTML Meta Tags?56 - SEO: On-page Optimization - Page-Level Factors: Keywords in HTML Meta Tags57 - SEO: On-page Optimization - Page-Level Factors: Creating Website Content with Shortlisted Keywords Week 04Title58 - SEO: On-page Optimization - Page-Level Factors: Importance of Language in Content59 - SEO: On-page Optimization - Page-Level Factors: Optimizing Content with Keywords & Synonyms60 - SEO: On-page Optimization - Page-Level Factors: Length of the Content61 - SEO: On-page Optimization - Page-Level Factors: Content Headings (H1-H6)62 - SEO: On-page Optimization - Page-Level Factors: Dividing Content into Sections63 - SEO: On-page Optimization - Page-Level Factors: LSI Keywords in Content64 - SEO: On-page Optimization - Page-Level Factors: Keywords utilization in Website Content65 - SEO: On-page Optimization - Image SEO: Importance of Images66 - SEO: On-page Optimization - Image SEO: Image Types and Sizes67 - SEO: On-page Optimization - Image SEO: ALT Tags for Images68 - SEO: On-page Optimization - Image SEO: Descriptive Titles, Captions, & Text for images69 - SEO: On-page Optimization - Image SEO: Image File Name & URLs70 - SEO: On-page Optimization - Image SEO: Relevancy & Quality of the Images71 - SEO: On-page Optimization - Image SEO: Optimize Placement72 - SEO: On-page Optimization - Image SEO: Optimize Images for speed & Responsiveness73 - SEO: On-page Optimization - Image SEO: Use an Image Sitemap74 - SEO: On-page Optimization - SITE-LEVEL Factors: Website Structure & its Importance75 - SEO: On-page Optimization - SITE-LEVEL Factors: SEO/Human Friendly URLs76 - SEO: On-page Optimization - SITE-LEVEL Factors: HTML Sitemaps Week 05Title77 - SEO: On-page Optimization - SITE-LEVEL Factors: XML Sitemaps78 - SEO: On-page Optimization - SITE-LEVEL Factors: XML Sitemap Creation and Integration79 - SEO: On-page Optimization - SITE-LEVEL Factors: Internal Linking80 - SEO: On-page Optimization - SITE-LEVEL Factors: Website UpTime & Security81 - SEO: On-page Optimization - SITE-LEVEL Factors: Too Many Links to Other Websites82 - SEO: On-page Optimization - SITE-LEVEL Factors: Breadcrumb Navigation83 - SEO: On-page Optimization - SITE-LEVEL Factors: Robots.txt84 - SEO: On-page Optimization - SITE-LEVEL Factors: Configuration of Robots.txt file85 - SEO: On-page Optimization - Advanced Content Optimization: Content Recency and Frequency86 - SEO: On-page Optimization - Advanced Content Optimization: Blog - The Value Pages87 - SEO: On-page Optimization - Advanced Content Optimization: Ebooks, Guides, Tools and Other Value Pages88 - SEO: On-page Optimization - Advanced Content Optimization: What is Content Duplication? How important is it?89 - SEO: On-page Optimization - Advanced Content Optimization: Fixing Content Duplication with 301 Redirects90 - SEO: On-page Optimization - Advanced Content Optimization: Avoiding Content Duplication with Canonical Tag91 - SEO: On-page Optimization - Domain Factors: What are SEO Domain Factors?92 - SEO: On-page Optimization - Domain Factors: Difference between TLD, Domain and Sub-Domain93 - SEO: On-page Optimization - Domain Factors: Local or Country TLD Extension94 - SEO: On-page Optimization - Domain Factors: Keywords in the Domain95 - SEO: On-page Optimization - Domain Factors: Age of the Domain, Ownership and History Week 06Title96 - SEO: On-page Optimization - Advanced Factors: What are the Advanced On-page Optimization Factors97 - SEO: On-page Optimization - Advanced Factors: Better Website Layout & User Experience98 - SEO: On-page Optimization - Advanced Factors: Broken URLs and How to fix them99 - SEO: On-page Optimization - Advanced Factors: Page Loading Speed100 - SEO: On-page Optimization - Advanced Factors: Mobile Friendly Websites101 - SEO: On-page Optimization - Advanced Factors: AMP for Websites102 - SEO: On-page Optimization - Advanced Factors: What are Rich Snippets or Structured Data?103 - SEO: On-page Optimization - Advanced Factors: Testing Structured Data Markup or Rich Snippets104 - SEO: On-page Optimization - Advanced Factors: Rich Snippets: Business or Company105 - SEO: On-page Optimization - Advanced Factors: Rich Snippets: Person106 - SEO: On-page Optimization - Advanced Factors: Rich Snippets: Recipe107 - SEO: On-page Optimization - Advanced Factors: Rich Snippets: Reviews108 - SEO: On-page Optimization - Advanced Factors: Configuration of Schema109 - SEO: On-page Optimization - Advanced Factors: Social SEO - Facebook Meta Tags110 - SEO: On-page Optimization - Advanced Factors: Social SEO - Twitter Meta Tags111 - SEO: On-page Optimization - Advanced Factors: Secure your Site with HTTPS112 - SEO: On-page Optimization - Advanced Factors: Implementation of Yoast SEO Plugin (Part 1)113 - SEO: On-page Optimization - Advanced Factors: Implementation of Yoast SEO Plugin (Part 2)114 - SEO: Off Page Optimization or Link Building: What is Off-Page Optimization or Link Building? Week 07Title115 - SEO: Off Page Optimization or Link Building: Different Types of Backlinks116 - SEO: Off Page Optimization or Link Building: Elements of a Backlink117 - SEO: Off Page Optimization or Link Building: What are NoFollow Links?118 - SEO: Off Page Optimization or Link Building: Characteristics of Linking Domain119 - SEO: Off Page Optimization or Link Building: Characteristics of Linking Page120 - SEO: Off Page Optimization or Link Building: Diversity of Link Types121 - SEO: Off Page Optimization or Link Building: Characteristics of Backlinks122 - SEO: Off Page Optimization or Link Building: Link Building Techniques123 - SEO: Off Page Optimization or Link Building: How to get Links Naturally?124 - SEO: Off Page Optimization or Link Building: Content Curation & Link Building125 - SEO: Off Page Optimization or Link Building: Get Links by Offering Free Tools126 - SEO: Off Page Optimization or Link Building: Do Paid Links Work in the Long Run?127 - SEO: Off Page Optimization or Link Building: Link Building with Guest Blogging128 - SEO: Off Page Optimization or Link Building: Can Links Shared on Social Media be considered Backlinks?129 - SEO: Off Page Optimization or Link Building: Avoid Black Hat Link Building Techniques130 - SEO: Off Page Optimization or Link Building: Analyzing competitors' backlinks131 - SEO: Website Audit & Analysis: What is a Website Audit?132 - SEO: Website Audit & Analysis: How to Audit a Website for SEO?133 - SEO: Website Audit & Analysis: Understanding SEO Quake Chrome Extension - PART 1 Week 08Title134 - SEO: Website Audit & Analysis: Understanding SEO Quake Chrome Extension - PART 2135 - SEO: Website Audit & Analysis: Creating a Basic Audit Report for Initial Review136 - Advanced SEO: Hands-on with Essential Tools: Google Search Console (Google Webmaster Tools)137 - Advanced SEO: Hands-on with Essential Tools: Google Search Console Configuration138 - Advanced SEO: Hands-on with Essential Tools: Bing Webmaster Tools139 - Advanced SEO: Hands-on with Essential Tools: Google PageSpeed Insights Tool140 - Advanced SEO: Hands-on with Essential Tools: Google Mobile Friendly Testing Tool141 - Advanced SEO: Hands-on with Essential Tools: AMP Validator142 - Advanced SEO: Hands-on with Essential Tools: Google Lighthouse143 - Advanced SEO: Hands-on with Essential Tools: W3C HTML Validator144 - Advanced SEO: Hands-on with Essential Tools: Google Analytics Configuration145 - SEO Project Management: What is SEO Project Management?146 - SEO Project Management: SEO for Clients vs. SEO for your Own Website147 - SEO Project Management: What steps are included in SEO Project Management?148 - SEO Project Management: Step 1 - Create a List of Relevant Keywords149 - SEO Project Management: Step 2 - Map Out Focus Keywords for Specific Pages150 - SEO Project Management: Step 3 - SEO Optimize each Page with Keywords151 - SEO Project Management: Step 4 - Create a Blog for Long Tail Keywords152 - SEO Project Management: Step 5 - Create a Link Building Plan Week 09Title153 - SEO Project Management: Step 6 - Stay Current - Always Update Content to Outmatch the Competition154 - SEO Project Management: Step 7 - Keep Track of Your Rankings & Progress155 - SEO Project Management: Step 8 - SEO Reporting & Client Communication156 - SEO Project Management: Step 9 - Keep Monitoring Your Competitors157 - SEO Project Management: Step 10 - Innovate and Think of New Ideas to Keep Your Content Up-to-Date158 - Advanced SEO: Official Google Webmaster Guidelines - General Guidelines: Help Google find your Pages159 - Advanced SEO: Official Google Webmaster Guidelines - General Guidelines: Help Google Understand your Pages160 - Advanced SEO: Official Google Webmaster Guidelines - General Guidelines: Help Visitors Use your Pages161 - Advanced SEO: Official Google Webmaster Guidelines - Quality Guidelines: Content162 - Advanced SEO: Official Google Webmaster Guidelines - Specific Guidelines: Avoid these Techniques163 - Advanced SEO: Official Google Webmaster Guidelines - Manual Actions Report164 - Advanced SEO: Official Google Webmaster Guidelines - Submitting a Reconsideration Request for Penalised Website165 - Advanced SEO: Official Bing Webmaster Guidelines - Main SEO Factors166 - Advanced SEO: Official Bing Webmaster Guidelines - Technical SEO167 - Advanced SEO: Official Bing Webmaster Guidelines - On-Page SEO168 - Advanced SEO: Deep Dive - Researching Keywords with Google Trends169 - Advanced SEO: Deep Dive - Google Suggested Keywords170 - Advanced SEO: Deep Dive - Keywords from Competitors' Websites171 - Advanced SEO: Deep Dive - Advanced Google Search Operators Week 10Title172 - Advanced SEO: Deep Dive - What are Search Operators?173 - Advanced SEO: Deep Dive - Some Important Search Operators174 - Advanced SEO: Local SEO - What are Google Maps?175 - Advanced SEO: Local SEO - What is Local SEO?176 - Advanced SEO: Local SEO - Signup for Google My Business177 - Advanced SEO: Local SEO - Getting around Google My Business178 - Advanced SEO: Local SEO - Local SEO Ranking Signals179 - Advanced SEO: Local SEO - Negative Local SEO Factors180 - Advanced SEO: Video SEO - What is Video SEO? How is it different from Traditional SEO?181 - Advanced SEO: Video SEO - What makes YouTube the 2nd biggest Search Engine182 - Advanced SEO: Video SEO - Most popular Types of Search Queries that show Video as a result in Google183 - Advanced SEO: Video SEO - Different Methods to Create Video Content184 - Advanced SEO: Video SEO - Keywords Research for Videos185 - Advanced SEO: Video SEO - Main Video SEO Ranking Factors186 - Advanced SEO: Video SEO - How to use Video to Outrank your Competition?187 - Advanced SEO: Video SEO - Videos on Social Media vs. Videos on YouTube188 - Advanced SEO: Video SEO - Best Practices for Video SEO by Google189 - Advanced SEO: Multilingual & Multi-Regional SEO: What is the difference between Multiregional and Multilingual Websites190 - Advanced SEO: Multilingual & Multi-Regional SEO: Managing Multilingual Versions of your Website Week 11Title191 - Advanced SEO: Multilingual & Multi-Regional SEO: Targeting Site Content to a Specific Country (GeoTargeting)192 - Advanced SEO: Mobile SEO - What is Mobile SEO or ASO?193 - Advanced SEO: Mobile SEO - Structure of Android and Apple App Stores194 - Advanced SEO: Mobile SEO - App Store Policies195 - Advanced SEO: Mobile SEO - ASO: Keyword Research196 - Advanced SEO: Mobile SEO - ASO: App Title197 - Advanced SEO: Mobile SEO - ASO: App Icon198 - Advanced SEO: Mobile SEO - ASO: App Screenshots199 - Advanced SEO: Mobile SEO - ASO: App Description200 - Advanced SEO: Mobile SEO - ASO: Preview Video201 - Advanced SEO: Mobile SEO - ASO: Ratings & Reviews202 - Advanced SEO: Mobile SEO - ASO: Retention203 - Advanced SEO: Mobile SEO - ASO: Competitive Analysis204 - Advanced SEO: Mobile SEO - Popular tools for ASO205 - Advanced SEO: Mobile SEO - ASO: Tips & Tricks206 - Myths & Misconceptions about Search Engines: Is SEO Dead?207 - Myths & Misconceptions about Search Engines: Paid Search Helps Bolster Organic Results208 - Myths & Misconceptions about Search Engines: You can Pay Google to Rank High209 - Myths & Misconceptions about Search Engines: SEO Professionals claiming to Rank you in 3 to 6 months Week 12Title210 - Future Predictions: Voice based SEO211 - Future Predictions: Machine Learning & Artificial Intelligence212 - Hands-on Case Studies: Live Audit of Website 1213 - Hands-on Case Studies: Live Audit of Website 2214 - How to Create SEO Performance Report215 - Earning with SEO: Different Ways to Earn with SEO216 - Earning with SEO: How do People Hire SEO Professionals?217 - Earning with SEO: How to Qualify a Good SEO Project on UpWork218 - Earning with SEO: How to Price your SEO Services219 - Top SEO & Marketing news to Follow220 - Top SEO Marketing Authority and Experts to Follow221 - Closing: Closing Remarks & Key Takeaways
