Digital Marketing Digital Marketing Full Course Week 01Title1 - Introduction to the Course2 - How to Study this Course3 - What is Marketing?4 - Why do we need Marketing?5 - Evolution of Marketing6 - What is Digital Marketing?7 - What is Communication?8 - What are the types of Communication?9 - Different forms of Communication10 - Communication in the Digital Age11 - Importance of Digital Communication for Businesses12 - Content and its Formats13 - PESO Model of Content / Content Distribution Channels14 - Inbound vs Outbound Marketing - Difference & Uses15 - Digital Marketing Funnels16 - Digital Marketing Funnel Examples17 - Digital Marketing Strategy and its Importance18 - Content in Digital Marketing Strategy Week 02Title19 - Website in Digital Marketing Strategy20 - Search Engine Optimization (SEO) in Digital Marketing Strategy21 - Social Media Marketing in Digital Marketing Strategy22 - Digital Ads in Digital Marketing Strategy23 - Email Marketing/SMS/WhatsApp Marketing in Digital Marketing Strategy24 - Why is Content King in Digital Marketing?25 - Written Content and its types26 - Graphic Content and its types27 - Video Content and its types28 - Audio Content and its types29 - Blogging and its types30 - Content & Marketing Funnel31 - Jobs available related to Content in the Freelance Marketplace32 - Websites & their Importance in Digital Marketing33 - Wix.com: Account creation and Profile setup34 - Wix.com: Website set up using Wix Editor35 - Wix.com: Website Template editing in Wix Editor36 - Wix.com: Connecting Domain with a Website Week 03Title37 - Wix.com: Online Store set up using ADI38 - Wix.com: Online Store Options and Settings in Wix39 - Wix.com: Website Optimization for Mobile view40 - Website Related Jobs41 - Social Media Marketing: Why Social Media Marketing?42 - Social Media Marketing: What is Social Media Marketing Calendar?43 - Social Media Marketing: Canva Account Setup44 - Social Media Marketing: Canva Menu & Options45 - Social Media Marketing: Image Post Design in Canva46 - Social Media Marketing: Video Post Design in Canva47 - Social Media Marketing: Websites for Free Social Media Marketing Resources48 - Facebook: What is Facebook?49 - Facebook: Personal Account50 - Facebook: Profile Setup51 - Facebook: Privacy and Advanced Settings52 - Facebook: Publishing a Post53 - Facebook: Page Creation Week 04Title54 - Facebook: Page Information and Basic Settings55 - Facebook: Advanced Page Settings56 - Facebook: Understanding Page Roles57 - Facebook: Page Messenger Optimization58 - Facebook: Page Templates & Tabs59 - Facebook: Understanding Page Reach60 - Facebook: Increasing Page Reach Organically61 - Facebook: Understanding Hashtags62 - Facebook: Understanding Paid Reach63 - Facebook: Increasing Page Followers/Likes with Ads64 - Facebook: Boosting a Post with Ads65 - Facebook: Understanding Ads Manager66 - Facebook: Linking Payment Method and Address in Ads Manager67 - Facebook: Understanding Facebook Ads Objectives68 - Facebook: Creating an Ad Campaign with Traffic Objective69 - Facebook: Creating an Ad Campaign with Lead Generation Objective70 - Facebook: Reviewing the Performance of Ads Week 05Title71 - Facebook: Understanding Meta Business Suite72 - Facebook: Adding Users to Meta Business Suite73 - Facebook: Adding Accounts to Meta Business Suite74 - Facebook: Adding Data Sources to Meta Business Suite75 - Facebook: Other Important Options in Meta Business Suite76 - Facebook: Assigning Assets to Users77 - Facebook: Understanding Meta Business Suite Tools78 - Facebook: Understanding Facebook Shops & Commerce Manager79 - Facebook: Creating a Facebook Shop80 - Facebook: Adding Catalogues in Commerce Manager81 - Facebook: Understanding Events Manager & Pixels82 - Facebook: Installing Meta Pixel on the Website83 - Facebook: Creating Events in Meta Pixel84 - Facebook: Understanding Facebook Audiences85 - Facebook: Creating Custom Audiences86 - Facebook: Creating Lookalike Audiences87 - Facebook: Creating Facebook Conversion Ads Week 06Title88 - Facebook: Retargeting Ads89 - Facebook: Creating an Ad Campaign for Catalogue Sales90 - Facebook: Overview of Meta Ads Manager Mobile App91 - Facebook: Ad Library92 - Facebook: Overview of Ads & Creative Reporting93 - Facebook: Overview of Meta Business Insights94 - Facebook: Overview of Account Quality95 - Facebook Groups: What are Facebook Groups and how to Create a Group96 - Facebook Groups: Facebook Group Set Up and Advance Settings97 - Facebook Groups: Group Types & its Features98 - Facebook Groups: Overview of Group Tabs & Roles99 - Facebook: Types of Facebook Projects in the Freelancing World100 - Instagram: What is Instagram and Why to Use it?101 - Instagram: Creating Account on Instagram102 - Instagram: Instagram Business and Creator Account103 - Instagram: Using Instagram on Mobile Phone104 - Instagram: Organic ways to grow your Instagram Reach Week 07Title105 - Instagram: How to Boost a Post using Instagram Mobile App106 - Instagram: Gaining Reach on Instagram by Using Facebook Ads Manager107 - Instagram: Overview of Instagram Insights108 - Instagram: Types of Instagram Projects in the Freelancing World109 - Twitter: What is Twitter and Why to use it?110 - Twitter: Creating Account on Twitter111 - Twitter: Switching Personal Account to Professional Account112 - Twitter: Organic Marketing on Twitter113 - Twitter: How to promote your Tweet?114 - Twitter: Using Twitter Ads to run Paid Campaign115 - Twitter: Reviewing Organic and Paid Marketing with Twitter Analytics116 - Twitter: Types of Twitter Projects in the Freelancing World117 - LinkedIn: What is LinkedIn and Why to Use it?118 - LinkedIn: Creating an Account and Customizing Profile on LinkedIn119 - LinkedIn: How to create a Group and Event on LinkedIn?120 - LinkedIn: How to create a Company Page on LinkedIn?121 - LinkedIn: How to post a Job on LinkedIn? Week 08Title122 - LinkedIn: Campaign Manager Account Creation and Setup123 - LinkedIn: Setting up an Ad Campaign124 - LinkedIn: Using Organic Methods to Find Leads through LinkedIn125 - LinkedIn: Types of LinkedIn Projects in the Freelancing World126 - YouTube: What is YouTube and Why do you use it?127 - YouTube: Creating and Customizing a Channel on YouTube128 - YouTube: How to Upload a Video on YouTube?129 - YouTube: Understanding YouTube SEO130 - YouTube: Using TubeBuddy for YouTube SEO131 - YouTube: Understanding YouTube Analytics132 - YouTube: Earning Money Through Videos133 - YouTube: Accessing your Clients' YouTube Channel134 - YouTube: Types of YouTube Projects in the Freelancing World135 - Difference between Google Ads and AdSense136 - Google Ads: Creating an Account on Google Ads137 - Google Ads: Overview & Setup of Google Ads Account138 - Google Ads: Google Auction and Quality Score Week 09Title139 - Google Ads: Structure of Google Search Ads Campaigns140 - Google Ads: Search Ads Campaign Strategy141 - Google Ads: Landing Pages for Google Ads142 - Google Ads: Keyword Research for an Ad Campaign143 - Google Ads: Keywords Match Types144 - Google Ads: Creating Search Ads Copy145 - Google Ads: Creating Search Ads Campaign146 - Google Ads: Walkthrough of Google Search Ads Campaign Dashboard147 - Google Ads: Negative Keywords148 - Google Ads: Important Google Ads Extensions149 - Google Ads: What is Display Ads and Why to use it?150 - Google Ads: Best Optimized Image Formats151 - Google Ads: Creating Display Ads152 - Google Ads: What Are Video Ads?153 - Google Ads: Important Video Ads Formats154 - Google Ads: Creating Videos for Ads155 - Google Ads: Creating Video Ad Campaign Week 10Title156 - Google Ads: Google Ads Reporting and Analysis157 - Google Merchant Center: Introduction158 - Google Merchant Center: Creating Account and Linking with Google Ads159 - Google Merchant Center: Verifying and Claiming Website160 - Google Merchant Center: Setting up Shipping161 - Google Merchant Center: Adding Single Product162 - Google Merchant Center: Adding Multiple Products using Google Sheet163 - Google Merchant Center: Product Data Specification164 - Google Merchant Center: Overview of the Dashboard165 - Google Merchant Center: Managing Account Access166 - Google Ads: Creating Google Shopping Ads167 - Google Merchant Center-related Freelancing Projects168 - Introduction to Email Marketing169 - MailChimp: Account Setup & Introduction170 - MailChimp: Creating and Setting Up Audiences171 - MailChimp: Audience Dashboard - Tags, Segments, and Inbox172 - MailChimp: Creating a Signup Form Week 11Title173 - MailChimp: Creating a Survey174 - MailChimp: Preference Center175 - MailChimp: Designing an Email Template176 - MailChimp: Creating a Regular Email Campaign177 - MailChimp: Creating a Landing Page Campaign178 - MailChimp: Creating Embedded Form Campaign179 - MailChimp: Reviewing Campaign Reports180 - MailChimp: Designing a Customer Journey181 - MailChimp: Creating Post Cards182 - MailChimp: Use of Creative Assistant183 - MailChimp: Integration with Social Media Channels184 - MailChimp: Integration with Websites185 - MailChimp: Ad Campaigns186 - MailChimp: Types of MailChimp Projects in the Freelancing World187 - What is SMS or WhatsApp Marketing188 - WhatsApp Business Account189 - Other WhatsApp Business Settings Week 12Title190 - What is Google Analytics and Why do you use it?191 - Google Analytics: Creating an Account on Google Analytics192 - Google Analytics: Adding Tracking Code to the Websites193 - Google Analytics: Walkthrough of the Dashboards194 - Google Analytics: Understanding Reports195 - Google Analytics: Understanding Data Explorations196 - Google Analytics: Using data for Decision Making197 - Google Analytics: Linking with other Products198 - Google Analytics: Understanding and Creating Events199 - Google Analytics: Understanding and Creating Conversions200 - Google Analytics: Understanding and Creating Audiences201 - Types of Google Analytics Projects in the Freelancing World202 - Google Ads: Importing Conversions and Audiences from Google Analytics in Google Ads203 - Google Ads Advanced: Using Conversion & Audiences in Google Ads Campaign204 - Different Scenarios of Advanced Google Ads Campaign205 - Course and Skills Review206 - Future Directions for Digital Marketers