Digital Marketing

Digital Marketing Full Course


Title
1 - Introduction to the Course
2 - How to Study this Course
3 - What is Marketing?
4 - Why do we need Marketing?
5 - Evolution of Marketing
6 - What is Digital Marketing?
7 - What is Communication?
8 - What are the types of Communication?
9 - Different forms of Communication
10 - Communication in the Digital Age
11 - Importance of Digital Communication for Businesses
12 - Content and its Formats
13 - PESO Model of Content / Content Distribution Channels
14 - Inbound vs Outbound Marketing - Difference & Uses
15 - Digital Marketing Funnels
16 - Digital Marketing Funnel Examples
17 - Digital Marketing Strategy and its Importance
18 - Content in Digital Marketing Strategy
Title
19 - Website in Digital Marketing Strategy
20 - Search Engine Optimization (SEO) in Digital Marketing Strategy
21 - Social Media Marketing in Digital Marketing Strategy
22 - Digital Ads in Digital Marketing Strategy
23 - Email Marketing/SMS/WhatsApp Marketing in Digital Marketing Strategy
24 - Why is Content King in Digital Marketing?
25 - Written Content and its types
26 - Graphic Content and its types
27 - Video Content and its types
28 - Audio Content and its types
29 - Blogging and its types
30 - Content & Marketing Funnel
31 - Jobs available related to Content in the Freelance Marketplace
32 - Websites & their Importance in Digital Marketing
33 - Wix.com: Account creation and Profile setup
34 - Wix.com: Website set up using Wix Editor
35 - Wix.com: Website Template editing in Wix Editor
36 - Wix.com: Connecting Domain with a Website
Title
37 - Wix.com: Online Store set up using ADI
38 - Wix.com: Online Store Options and Settings in Wix
39 - Wix.com: Website Optimization for Mobile view
40 - Website Related Jobs
41 - Social Media Marketing: Why Social Media Marketing?
42 - Social Media Marketing: What is Social Media Marketing Calendar?
43 - Social Media Marketing: Canva Account Setup
44 - Social Media Marketing: Canva Menu & Options
45 - Social Media Marketing: Image Post Design in Canva
46 - Social Media Marketing: Video Post Design in Canva
47 - Social Media Marketing: Websites for Free Social Media Marketing Resources
48 - Facebook: What is Facebook?
49 - Facebook: Personal Account
50 - Facebook: Profile Setup
51 - Facebook: Privacy and Advanced Settings
52 - Facebook: Publishing a Post
53 - Facebook: Page Creation
Title
54 - Facebook: Page Information and Basic Settings
55 - Facebook: Advanced Page Settings
56 - Facebook: Understanding Page Roles
57 - Facebook: Page Messenger Optimization
58 - Facebook: Page Templates & Tabs
59 - Facebook: Understanding Page Reach
60 - Facebook: Increasing Page Reach Organically
61 - Facebook: Understanding Hashtags
62 - Facebook: Understanding Paid Reach
63 - Facebook: Increasing Page Followers/Likes with Ads
64 - Facebook: Boosting a Post with Ads
65 - Facebook: Understanding Ads Manager
66 - Facebook: Linking Payment Method and Address in Ads Manager
67 - Facebook: Understanding Facebook Ads Objectives
68 - Facebook: Creating an Ad Campaign with Traffic Objective
69 - Facebook: Creating an Ad Campaign with Lead Generation Objective
70 - Facebook: Reviewing the Performance of Ads
Title
71 - Facebook: Understanding Meta Business Suite
72 - Facebook: Adding Users to Meta Business Suite
73 - Facebook: Adding Accounts to Meta Business Suite
74 - Facebook: Adding Data Sources to Meta Business Suite
75 - Facebook: Other Important Options in Meta Business Suite
76 - Facebook: Assigning Assets to Users
77 - Facebook: Understanding Meta Business Suite Tools
78 - Facebook: Understanding Facebook Shops & Commerce Manager
79 - Facebook: Creating a Facebook Shop
80 - Facebook: Adding Catalogues in Commerce Manager
81 - Facebook: Understanding Events Manager & Pixels
82 - Facebook: Installing Meta Pixel on the Website
83 - Facebook: Creating Events in Meta Pixel
84 - Facebook: Understanding Facebook Audiences
85 - Facebook: Creating Custom Audiences
86 - Facebook: Creating Lookalike Audiences
87 - Facebook: Creating Facebook Conversion Ads
Title
88 - Facebook: Retargeting Ads
89 - Facebook: Creating an Ad Campaign for Catalogue Sales
90 - Facebook: Overview of Meta Ads Manager Mobile App
91 - Facebook: Ad Library
92 - Facebook: Overview of Ads & Creative Reporting
93 - Facebook: Overview of Meta Business Insights
94 - Facebook: Overview of Account Quality
95 - Facebook Groups: What are Facebook Groups and how to Create a Group
96 - Facebook Groups: Facebook Group Set Up and Advance Settings
97 - Facebook Groups: Group Types & its Features
98 - Facebook Groups: Overview of Group Tabs & Roles
99 - Facebook: Types of Facebook Projects in the Freelancing World
100 - Instagram: What is Instagram and Why to Use it?
101 - Instagram: Creating Account on Instagram
102 - Instagram: Instagram Business and Creator Account
103 - Instagram: Using Instagram on Mobile Phone
104 - Instagram: Organic ways to grow your Instagram Reach
Title
105 - Instagram: How to Boost a Post using Instagram Mobile App
106 - Instagram: Gaining Reach on Instagram by Using Facebook Ads Manager
107 - Instagram: Overview of Instagram Insights
108 - Instagram: Types of Instagram Projects in the Freelancing World
109 - Twitter: What is Twitter and Why to use it?
110 - Twitter: Creating Account on Twitter
111 - Twitter: Switching Personal Account to Professional Account
112 - Twitter: Organic Marketing on Twitter
113 - Twitter: How to promote your Tweet?
114 - Twitter: Using Twitter Ads to run Paid Campaign
115 - Twitter: Reviewing Organic and Paid Marketing with Twitter Analytics
116 - Twitter: Types of Twitter Projects in the Freelancing World
117 - LinkedIn: What is LinkedIn and Why to Use it?
118 - LinkedIn: Creating an Account and Customizing Profile on LinkedIn
119 - LinkedIn: How to create a Group and Event on LinkedIn?
120 - LinkedIn: How to create a Company Page on LinkedIn?
121 - LinkedIn: How to post a Job on LinkedIn?
Title
122 - LinkedIn: Campaign Manager Account Creation and Setup
123 - LinkedIn: Setting up an Ad Campaign
124 - LinkedIn: Using Organic Methods to Find Leads through LinkedIn
125 - LinkedIn: Types of LinkedIn Projects in the Freelancing World
126 - YouTube: What is YouTube and Why do you use it?
127 - YouTube: Creating and Customizing a Channel on YouTube
128 - YouTube: How to Upload a Video on YouTube?
129 - YouTube: Understanding YouTube SEO
130 - YouTube: Using TubeBuddy for YouTube SEO
131 - YouTube: Understanding YouTube Analytics
132 - YouTube: Earning Money Through Videos
133 - YouTube: Accessing your Clients' YouTube Channel
134 - YouTube: Types of YouTube Projects in the Freelancing World
135 - Difference between Google Ads and AdSense
136 - Google Ads: Creating an Account on Google Ads
137 - Google Ads: Overview & Setup of Google Ads Account
138 - Google Ads: Google Auction and Quality Score
Title
139 - Google Ads: Structure of Google Search Ads Campaigns
140 - Google Ads: Search Ads Campaign Strategy
141 - Google Ads: Landing Pages for Google Ads
142 - Google Ads: Keyword Research for an Ad Campaign
143 - Google Ads: Keywords Match Types
144 - Google Ads: Creating Search Ads Copy
145 - Google Ads: Creating Search Ads Campaign
146 - Google Ads: Walkthrough of Google Search Ads Campaign Dashboard
147 - Google Ads: Negative Keywords
148 - Google Ads: Important Google Ads Extensions
149 - Google Ads: What is Display Ads and Why to use it?
150 - Google Ads: Best Optimized Image Formats
151 - Google Ads: Creating Display Ads
152 - Google Ads: What Are Video Ads?
153 - Google Ads: Important Video Ads Formats
154 - Google Ads: Creating Videos for Ads
155 - Google Ads: Creating Video Ad Campaign
Title
156 - Google Ads: Google Ads Reporting and Analysis
157 - Google Merchant Center: Introduction
158 - Google Merchant Center: Creating Account and Linking with Google Ads
159 - Google Merchant Center: Verifying and Claiming Website
160 - Google Merchant Center: Setting up Shipping
161 - Google Merchant Center: Adding Single Product
162 - Google Merchant Center: Adding Multiple Products using Google Sheet
163 - Google Merchant Center: Product Data Specification
164 - Google Merchant Center: Overview of the Dashboard
165 - Google Merchant Center: Managing Account Access
166 - Google Ads: Creating Google Shopping Ads
167 - Google Merchant Center-related Freelancing Projects
168 - Introduction to Email Marketing
169 - MailChimp: Account Setup & Introduction
170 - MailChimp: Creating and Setting Up Audiences
171 - MailChimp: Audience Dashboard - Tags, Segments, and Inbox
172 - MailChimp: Creating a Signup Form
Title
173 - MailChimp: Creating a Survey
174 - MailChimp: Preference Center
175 - MailChimp: Designing an Email Template
176 - MailChimp: Creating a Regular Email Campaign
177 - MailChimp: Creating a Landing Page Campaign
178 - MailChimp: Creating Embedded Form Campaign
179 - MailChimp: Reviewing Campaign Reports
180 - MailChimp: Designing a Customer Journey
181 - MailChimp: Creating Post Cards
182 - MailChimp: Use of Creative Assistant
183 - MailChimp: Integration with Social Media Channels
184 - MailChimp: Integration with Websites
185 - MailChimp: Ad Campaigns
186 - MailChimp: Types of MailChimp Projects in the Freelancing World
187 - What is SMS or WhatsApp Marketing
188 - WhatsApp Business Account
189 - Other WhatsApp Business Settings

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