What is Digital Marketing?

Mujeeb Ur Rahman

October 04, 20222 minute read

This course aims to provide trainees a deeper understanding of the planning a digital marketing

campaign and the role of various digital channels in achieving that goal through integrated marketing

communication. It starts by building a foundation through digital marketing strategy and helps

trainees to acquire a set of concepts and tools to digitally create, distribute and promote products

and services.

Whether you are a business owner, a freelancer, a job seeker, a working professional, a student,

or a housewife, this course is for you. If you have a smartphone or a computer, chances are that

you already know and use the internet. It only makes sense that you also learn the art of promoting

yourself or your business and start making money from the internet. If that sounds like a good idea,

this course will help you understand digital marketing and how you can get started as a beginner

and become a pro at digital marketing and start earning online or growing your business.

Usman Latif (MS in Communication Studies)

Usman Latif is a Digital Marketer and growth hacker having over 13 years

of experience. He is the founder of Marcom Works and Digital Marketing

Pakistan™, a Certified Digital Guru by Google, certified trainer, and Marketing

Instructor at LUMS, Punjab University, Superior University, Bahria University

Lahore, and other top educational institutes in Pakistan. He is also a

Digital Marketing Consultant and Trainer for the USAID SMEA program and

USAID PATTA program. Furthermore, he has also conducted training sessions

at the US Embassy Islamabad, US Consulate Lahore, FNF Pakistan, NIC

Karachi, NIC Islamabad, NIC Lahore, i2i, and other organizations.

After completing this course, a trainee will be able to:

Understand the importance of Communication in Digital Marketing
Develop Digital Marketing Strategy
Understand the Basics of Content and its significance in Digital Marketing
Do Social Media Marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube
Do Search Engine Marketing using Google Ads
Do Email Marketing on MailChimp
Understand the Importance of Analytics in Digital Marketing and how to analyze data
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