Ayesha Fazlur Rahman:-
Ayesha is a Fulbright alum, with an M.Ed from the Harvard Graduate School of Education and MA in English Literature from Punjab University. She also took an under-grad course in creative writing through the University of Minnesota (credit course). She has received training in moderation/ facilitation techniques from Thailand. Ayesha has academic training and experience in teaching and creative writing. As part of her work in the development sector, she has trained textbook authors in Islamabad, AJK, and Baluchistan. The training module and posters were developed by Ayesha as part of her work with GIZ.
She has worked as a Quality Assurance Expert on training documents for Training for Pakistan (USAID). Ayesha also developed training content for teachers in KPK for PEAD Foundation. Additionally, she has worked as a consultant for FCDO, UNICEF, and UNESCO projects.
Ayesha has been a blogger with The Express Tribune (The Good News Column) and with Kuch Khaas (social interest topics, movie reviews, special occasion write-ups). She has written articles on environment-related issues for Natura magazine (WWF). Earlier, her short stories, poems, and articles were published in The Dawn, The Muslim, The News, The Nation, and Pulse Global. She wrote articles on women’s issues while volunteering at the NGO Bedari.
Ayesha started her career as a school teacher and has also briefly taught at Fatima Jinnah University. She has extensively conducted training for teachers, master trainers, and textbook authors; she has also developed content and designed the training program for this training. She is well-aware of the principles of pedagogy and andragogy; she has adapted to the needs and contexts of a vast range of trainees.
Amena Aly Kamaal:-
Amena is a high-performing, strategic-thinking professional with over 20 years of experience in the communication sector in national and international corporate organizations such as The United Nations. She is highly skilled in communications for the development sector; with exceptional writing, presenting, and interpersonal communication skills. She is well-versed in all phases of the communication process using traditional and latest communication tools innovatively and effectively. She is adept at creative and business writing and has been conducting training programs for the past six years, nationally and internationally.
She started her academic career at Clark University, USA, pursuing a four-year undergraduate education in Studio Art and Communications, she received a degree with the highest honors, an award bestowed by the University to a student after five years. She completed a two-year Masters's in Communications from California State University, Fullerton USA. Her thesis was published by the University of Southern California in 2006.
Amena further honed her skills by gaining experience in Advertising, Web Development, Corporate Communications, Public Relations, and Development Communication in the United States and Pakistan. Working in the United Nations for fifteen years has allowed her to experience a diverse, multicultural and multi-faceted working environment.
Since her early retirement from the UN, she has co-founded a digital firm working on digital marketing and social media campaigns for social causes. She, along with her partner and team, has experimented with the tools to bring about innovation that is currently being taught at MIT and Harvard as case studies.
Amena has a personal blog by the name of kamaalkibaat and is also a freelance writer for The Guardian, Huff Post, and Edition magazine. She also contributes to Destination Magazine.
What you will learn
After completing this course, a trainee will be able to:
- Write with the objective to inform and entertain the reader and for marketing purposes, through creative writing and business writing skills.
- Create content in a range of formats: articles, blogs, website posts, copywriting for ads, product reviews, poetry for songs and greeting cards, and fictional/story writing.
- Develop job descriptions, complete translation, and transcription assignments as well as compose reports, and resumes for clients.
- Use a background in technology to become a UX writer for apps and websites.
- Understand and explore the online market for the complete range of writing-related jobs, using the foundational skills developed through this course.
- Gain functional knowledge of the conventions of the English Language.
