Topic 16 | Keyword Research: An Introduction of Keywords
Topic Brief
In this topic, the instructor will give an introduction to Keywords and types of Keywords
Keywords are words or phrases that are used to describe the content of a website or other online platform. They are used to help search engines and other software understand the content of a site, and to help users find relevant information. Keywords are an essential part of search engine optimization (SEO) and are used to improve the visibility and ranking of a website in search engine results pages (SERPs).
There are several different types of keywords that can be used in SEO, including the following:
Short-tail keywords: Short-tail keywords are broad, general terms that are commonly used in searches. For example, "shoes" or "books" are short-tail keywords. These keywords are often highly competitive, as they are used by many different websites and are searched for frequently.
Long-tail keywords: Long-tail keywords are more specific, longer phrases that are used in searches. For example, "women's black leather boots" or "best-selling mystery novels" are long-tail keywords. These keywords are often less competitive, as they are less commonly used and searched for.
LSI keywords: LSI (latent semantic indexing) keywords are words or phrases that are related to the main keyword, but that are not identical to it. For example, if the main keyword is "shoes," LSI keywords might include "boots," "sandals," or "athletic shoes." LSI keywords can help search engines to better understand the content of a website and to improve its ranking in search results.
Keyword modifiers: Keyword modifiers are words or phrases that are added to a main keyword to make it more specific or to indicate the user's intent. For example, "cheap," "affordable," or "reviews" are common keyword modifiers. These keywords can help to improve the relevancy and accuracy of search results, and can help users to find the information they are looking for more quickly.
Overall, keywords are an essential part of SEO and are used to help search engines and users understand the content of a website. By using a variety of different keywords, including short-tail, long-tail, LSI, and keyword modifiers, websites can improve their ranking and visibility in search results and attract more traffic and potential customers.
